Twitter Demographics - dressed by, shop at, eat & drink


Hi, just wondering how exactly the “dressed by”, “shop at” and “eat and drink” data is determined - is it from following brands, mentioning, a combination of these?



Demographics augmentation data is generated with proprietary algorithms from a third party provider. Machine Learning is used to infer demographic data.

There was a recent demographics blog series that may be of interest:
Part 1
Part 2
Part 3